How to Profit From a Boutique Townhouse Development

Property development has the potential to generate great returns for investors, but can also go horribly wrong. As one of the highest risk strategies in the property market, any development requires a certain level of expertise and consideration to ensure it is designed and built for financial gain.

As Melbourne’s leading luxury boutique townhouse builder, we’ve guided many clients through the entire process, designing and building townhouses that have generated a great return for our clients.

Here are our top tips on how to profit from a boutique townhouse development.

1. Location, location

Give your boutique townhouse development the best chance of success by choosing to build in a lucrative or growing area. Look for neighbourhoods with good (or incoming) infrastructure and amenities – this may include public transport options, shops, parks, schools and medical services.

It’s also worth finding out if there are any public plans for development or infrastructure in your area that may be detrimental. 

2. The block

Not all blocks of land are made equal. When looking for the site of your next boutique townhouse development, there are a number of elements to consider. First is the site orientation – you’ll want to ensure there’s plenty of access to natural light and cross ventilation opportunities in the completed townhouses.

Your new site should also be free of significant barriers or obstructions and be suitable for subdivision. Are there any large trees or structures that could cause an issue down the line? Is the block the right size and shape for easy subdivision? These will all impact the cost you’ll need to outlay in the early stages of your build, and potentially take away from your final profit margin.

3. Target market

What’s important to some people might not be important to others. When planning for your boutique townhouse development, don’t fall into the trap trying to cater too broadly – you will inevitably end up catering to no-one.

To ensure profitability, make sure you develop a thorough understanding of your ideal audience and their needs and goals. For example, do they require access to public transport and schools? Or are they more interested in large spaces to entertain and extra garage space?

Once you know who your ideal target market is, you’ll be able to adapt your design and build to match their lifestyle and support their needs. 

4. Choose your builder wisely

A boutique townhouse development is a huge project, so it’s essential you choose to partner with a trusted and experienced builder who will work with you to get the most value out of your investment.

They should have a proven track record in boutique townhouse builds, with a portfolio of completed projects that they can talk you through. They should also be open to answering any questions you may have and be actively providing advice on how to get the best from your block.


If you’re looking to build a profitable boutique townhouse development in Melbourne, get in touch with the Mavi Built team today.

10 Things You Need to Know Before Building a Boutique Townhouse Development

Building a boutique townhouse development can be an exciting opportunity, but a project this size requires  planning & forethought. 

Download our detailed guide now:

Joshua Scuderi-Camilleri


Joshua joined Mavi Built in 2021 as a carpentry apprentice. He’s is in the process of learning the Mavi Built way and training alongside our senior members to work on defects, maintenance, framing, lockup & fixing work. We look forward to watching him evolve and work through his carpentry apprenticeship.

Andrew Branella


Andrew started with Mavi Built in 2020 as a carpentry apprentice. He has great carpentry knowledge and specialises in assisting with carpentry tasks, including defects, maintenance, framing, lockup & fixing work. Andrew is soon to complete his apprenticeship to be a qualified carpenter.

Kosta Kouzoumis

Leading Hand Carpenter

Kosta joined Mavi Built in 2019 as one of our valued carpentry members. He has great carpentry knowledge and specialises in building tasks, including defects, maintenance, framing, lockup work and fixing work. Kosta is an all-rounder who assists in various on-site carpentry roles and the management of key stages of building where required.

Luke Delaney

Maintenance & Defects Manager

Luke commenced with Mavi Built in 2020 as our maintenance manager. He has great carpentry knowledge and specialises in defects and ongoing maintenance for Mavi Built. Luke also assists in various onsite carpentry roles and the management of key stages of building where required.

Arif Yildirim

Contract Administrator

Arif started with Mavi Built in 2016 as an estimator, assisting with all tendering for Mavi Built. Arif is now a contract administrator, he is responsible for running live projects, schedule assistance, accounting liaison, key contracting preparation tasks, estimating and all administration aspects of running live and pre-construction projects.

Adam Gazic

Senior Project Manager

Adam started with Mavi Built in 2012 as a contract administrator and is now a senior project manager. He is responsible for running live projects, scheduling, accounting liaison, key contracting preparation tasks and general overview and planning requirements for any live and pre-construction tasks.

Christina Raftopoulos

Accounts and Admin Manager

Christina is George’s sister and started her career with Mavi Built as a bookkeeper in 2015. She is now George`s PA and Head of Accounts, looking after admin and finances. Christina assists George with administration and accounting duties, including contract administration, operations and other general tasks.

Rhys Cunningham

Site Manager

Rhys started with Mavi Built as a 3rd year apprentice in 2017. Rhys has followed a similar path to Daniel, starting as an apprentice carpenter and now being a head site manager. Rhys is currently undergoing a course to become a registered builder to further his career with Mavi Built and his knowledge in the industry.

Daniel Vassillos

Site Manager

Daniel started as an apprentice with Mavi Built back in 2009 and has made huge strides since then, becoming a leader in the company. He started as an apprentice carpenter, to leading hand carpenter, to the maintenance and defects manager to now being a head site manager.

Daniel is George’s right hand man, assisting to manage on-site duties and day-to-day functions, including the management of the on-site specialist team.

George Raftopoulos

Managing Director

A carpenter by trade, George began his building career with a successful carpentry business before establishing Mavi Built in 2009. Having worked hands-on building projects from the ground up, George has the technical knowledge and construction expertise to ensure all projects are built and finished to the highest standard.

George acts as the Construction Manager and Senior Project Manager on all projects and overseas all construction works, liaising with the site and project management team on a daily basis to ensure build quality, planning and client satisfaction remain the focus on all projects.